What are Amazon Hijackers?
Hijackers are unauthorized sellers who list on your product detail page, often selling counterfeit or inferior products that damage your brand.
Types of Threats Detected
- New Sellers: Unauthorized sellers appearing on your listing
- Buy Box Loss: When you lose the Buy Box to another seller
- Price Changes: Competitors undercutting your price
- Listing Changes: Unauthorized modifications to title, images, or description
Setting Up Monitoring
- Add ASINs you want to monitor
- Set alert preferences (email, dashboard)
- Configure severity thresholds
- Enable automatic re-checking
Alert Severity Levels
- Critical: New hijacker detected
- High: Buy Box lost
- Medium: Price undercut
- Low: Minor listing changes
Taking Action
When alerts trigger:
- Review the alert details
- Document the violation
- Report to Amazon Brand Registry
- Send cease and desist if needed